How To Unleash The Awesome Power Of Tailwind
Tailwind is a powerful tool, with remarkable marketing potential, for online businesses.
It can help you get much more value from your online activity.
The Internet is a twenty four hour a day, never taking a pause, vehicle.
It’s possible to spend a good portion of that online, but not it all. The human body is not capable of that form of endurance for long.
No matter how much of that time you do stay active, you need help to get noticed.
When you’re trying to get traffic to a website, you need a lot of help.
I get most of my website traffic from Pinterest. It’s a great platform, but it can be a lot of work.
The thing that can take a lot of the work out of the process is a good scheduling tool.
Such a tool is Tailwind. It gets even more traffic, and cuts out a lot of the work involved.
This is how I came to start using Tailwind, but before that, let me tell you:
I use affiliate links in this article. If you click on one, and subsequently buy something I will get a small payment.
You wont pay any extra for what you buy. It will cost the same as if you went directly to the site.
Starting a blog
I’d had several websites, but never a blog, since my first one right back to 2001.
The idea of starting one was floating around in my head for a long time. I finally got around to starting it.
There was the usual dilemma, what should the blog be about.
I settled for photography because that’s a subject I like and know a bit about. It’s easier to write about something that interests you.
Once that decision was made, getting the website started, and online was straight forward enough.
However a new website is as obscure as a star from a distant galaxy.
It can float around undiscovered, forever, if you let it. You have to make sure it’s discovered, and become very well known.
That means you have to find and direct a large volume of traffic towards it.
Trying to get traffic
A website needs traffic. And while it’s been given the same name as the cars on your road, it’s very different.
It’s said that if you build a road the traffic will come. When you build a website, you have to make the traffic come.
Search Engines provide traffic, but you have to grab it and direct it to your site. That rarely happens easily or quickly, and is never guaranteed.
Social Media is another possible source of traffic, but again you have to find it and direct it.
There’s also the fact that all Social Media is different. You have to work on each individually, and differently.
Finding out how to get a steady flow of traffic from each can take a lot of time and effort.
It will provide some though. At the beginning any few visitors are nice to see.
If you want to make money with you website, you need much more than the odd visit.
There has to be a steady and regular stream at the very least.
Learning about Pinterest
While Pinterest is always listed as part of Social media, it’s more of a Search Engine.
You can search for things on it like any Search Engine. Yet you stay on Pinterest like you can on other Social Media.
Interacting with other Pinterest users is not a focus of the platform as it is on other Social Media though. If you want to or need to contact another user, it is easy.
On Pinterest users create Pins which are graphics that are usually linked to a website.
Pins are collected together in collections, generally with a common theme. These collections are called Boards.
Most Boards are populated with Pins created, or added from other boards, by one user, who owns the board.
Sometimes a Board owner invites other people to add Pins to a board of theirs. These Boards then become Group Boards.
Creators and marketers try to spread their Pins as widely as possible, on their own Boards and on Group Boards.
Pinterest is a Search Engine often used by people looking for goods and services they want to buy.
When they search for a word or phrase they get shown relevant Pins. These are ones whose Keywords match the searched for words.
The users who searched can click the Pin and reach the Website it’s linked to.
Instead they may save the Pin to a Board of their own and come back later to check the Website.
Users can follow each other, and automatically be shown Pins of those they follow.
Using Pinterest
Soon after joining Pinterest I realised that it can be a great source of traffic for a website.
It does need to be worked hard at though. You have to create and publish a lot of Pins, and pin them to a lot of Boards.
Firstly you need to save your new Pins to one or more of your own Boards.
Then you should try to get invited to as many Group Boards as possible.
If your website is about photography then you need to join Group Boards specifically about photography.
There’s no real point in saving your photography Pins to Group Boards about Health or Gardening.
If you decide to make one of your Boards a Group Board, keep it on topic. Don’t allow other Board members to save irrelevant Pins to it.
Keep your own Boards on topic and join Group Boards that are relevant also.
If your website is a blog, then it’s fine to join a few Group Boards about blogging.
They’ll spread you Pins farther and are still on topic but in a broader way.
This will get a steady flow of traffic to you website. The amount depends on how much time and effort you put in.
You need to create and publish Pins often and regularly. Then you have to keep pinning many Pins everyday.
Traffic will be slow at first, but can grow steadily if you keep working at it.
Learning about Tailwind
There’s more to running a website than spending most of your time promoting it on one platform.
However if you work less at Pinterest, then the traffic can fall away as fast as it arrived.
That’s not too bad if your increasing your traffic from another source. It’s not ideal to be getting all your traffic from one place.
The ideal scenario is if you can automate some of the Pinterest work.
Guess what, there are tools to do that. Actually there are a number of them.
However there’s one that definitely seems to be the most popular among Pinterest users.
Almost every article I read about Pinterest mentions and praises it, and many recommend it.
It’s Tailwind.
Now I had no doubt from what I was reading that Tailwind was special, and a very fit for purpose tool.
Even though I had decided to, I didn’t join Tailwind immediately, but I did eventually.
And off course once I did, and found out how good it is, I regretted not doing so sooner.
About Tailwind
Tailwind allows you to publish pins right through the entire twenty four day, by scheduling them.
Where you live, or work, you can probably see less than a mile in any direction.
Once you publish a website, it can be seen as far as the Internet extends. That’s more or less the whole world.
That means that when you’re asleep, people on the other side of the world can engage with your website.
With Tailwind publishing your Pins while you sleep, that becomes a real probability.
Now I often see blog posts telling you when is the best time to publish online. The thing is, it’s that time somewhere on Earth every hour.
Whenever you publish a Pin on Pinterest, there’s someone online somewhere to see it and act on it.
If you want to make money through your website. a dollar is a dollar, no matter where it comes from.
Using Tailwind
Not only will Tailwind publish your pins at any time, it provides three different ways to do it.
Any one of these methods will give your online presence a boost. Working together, it can be a turbo boost.
The first way to use Tailwind is to schedule your Pins to publish at specific times. While you’re dreaming, your Pins can be working.
Secondly there’s SmartLoop. This way you can set some of your best Pins to publish automatically, over and over into the future.
Lastly there’s Tailwind Tribes. This is the least straight forward, the most challenging, but the one with awesome potential.
When you put all this altogether, it adds up to one great programme.
Scheduling
The first way to use Tailwind is to schedule Pins, to publish at different times.
You can set several or more pins to be published at various times right around the clock.
Pinterest has a worldwide audience. That means that there are people online somewhere when it’s the middle of the night where you are.
Scheduling Pins at all hours exposes them to a potential whole new audience.
There are people in every time zone that are interested in what you do.
Tailwind analyses your continuing efforts on Pinterest, and suggests a schedule for you, based on that. That means it picks the best times for you to Pin.
You can add extra slots at times you choose also and set things up so that you’re publishing a steady stream of Pins.
This allows you to have a constant continuing presence on Pinterest. You have anyway but it’s not as strong when you haven’t published a Pin for hours.
When you join Tailwind you have an option. You can join for free, paid for a month, or paid for a year.
The free option is free forever, but you’re restricted in the number of times you can Pin.
With the monthly plan you’re also restricted in the number of times you can Pin per month. It’s a greater allocation than the free plan though.
If you join for a year you pay less overall than you will paying monthly. However you can schedule as many Pins as you want.
Regardless of the plan you choose, you can schedule Pins, days, weeks or months in advance.
SmartLoop
SmartLoop is a slightly deceptive feature at first until you set it up.
You’re allowed have up to 250 Pins in Loops at one time.
This doesn’t seem like a lot until you set up some Loops, and then you realise, it’s very generous.
A SmartLoop is a selection of Pins that are republished automatically to a Board, or several Boards.
In this context a Pin is regarded as one Pin being published to one Board.
If you have one Loop consisting of six Pins being published to four Boards, that’s twenty four Pins.
Another Loop has ten Pins, publishing to three Boards, that’s thirty Pins. Together that’s fifty four Pins.
When you realise you have 196 Pins left, that’s when you know how good the feature is.
When you set up a Loop, it will keep repeating itself as long as you want. That means for years.
It’s best to use your best Pins in Loops. That means the one that bring you most traffic, or that link to you best content.
You can set them up to publish to your best performing Boards, personal, group or a combination of both.
As well as using your best Pins, it’s also wise to use your best performing Boards.
Once set up SmartLoop can be a great time saver, and keep you best Pins working effortlessly and indefinitely.
Tailwind Tribes
Tailwind Tribes adds a co-operative element to Tailwind. They get you working with other members rather than just on your own.
A Tribe is a group of members who work in a particular niche. There are many Tribes in each niche, and there are a whole lot of niches.
Every member of a Tribe can add some Pins to a Tribe, and agree to Pin each others content.
Each person Pins one or two Pins belonging to other members, for every Pin of theirs Pinned by another member.
This can happen very often, or less often, depending on how active a Tribe is.
In an active Tribe this can mean a huge amount of extra exposure. That can lead to a lot of extra traffic.
Tailwind Tribes has the potential to generate a huge increase in traffic to your website.
When you join Tailwind you can join five Tribes of your choosing.
If you find yourself in a Tribe that’s not right for you, you can leave and join another.
There’s an option to join extra Tailwind Tribes, and SmartLoop, but that will cost extra.
Free forever
Whether you join a paid plan or a free plan you get the same deal in Tailwind Tribes.
You get to join five Tribes. This allows you to work full force in Tribes, free forever.
If you get to conquer Tribes, this may be all you ever need.
Some other scheduling tools have free forever plans, but none have the potential of Tailwind
Tribes.
Analytics
Tailwind provides you with a ton of statistics and analysis that you can refer to whenever you want.
They cover your ordinary scheduling, your SmartLoop activity, and how you’re faring in Tailwind Tribes.
The last 5,000 Pins published are listed and shown on pages that can show 10, 25, 50 or 100 Pins.
It shows the Pin, what board it was pinned to and it allows you to reschedule it again.
It also allows you to add it to Tailwind Tribes, SmartLoops or to find you similar content.
There’s Board Insights which shows how all your boards are performing, which are doing good and which aren’t.
You can check your top 100 Pins for Impressions, Closeups (clicking for a closer look), Saves and Clicks.
As well as this you can check how your profile is performing on Tailwind, under several different headings.
There is more than this to the analytics available, it tells you so much to help you succeed.
You should be using Tailwind
If you’re promoting a website and you’re not using Pinterest, you should be, just start right now.
It will bring you a ton of traffic you’re missing out on and could easily be your biggest traffic source.
The draw back with using Pinterest is that scheduling Pins to publish when you’re not on line is not easy.
That’s where Tailwind comes in, it makes one of the best traffic generating tools even better.
Using Tailwind will be one of the best decisions you’ve ever made for grabbing traffic, and promoting your website.
Free trial
Like many other online tools, Tailwind offer a FREE trial but it’s different!
While most free trials are time based, the Tailwind free trial is not. It can last indefinitely if you want it to.
The trial will allow to schedule up to 100 Pins. This will show you how scheduling works, but not how awesome it can be.
However you can join 5 Tailwind Tribes, and use them fully. This will allow you to get massive value out of Tailwind, for free, for…ever.
Tailwind allows you to add 30 Pins every 30 days across all your Tribes.
This doesn’t sound like a lot, but in reality, it’s enough. Actually you probably wont use the full allocation every month.
